Notes
Slide Show
Outline
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Business Intelligence: Can you navigate your business without timely information?
  • Presented by:
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Can you drive a car (or business) without a dashboard?
  • How much gas do you have left?
  • How fast are you going?
  • Do you need an oil change?
  • What gear are you driving in?
  • Is your turn signal on?



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Business Intelligence(BI) Systems consists of:
  • Collection (finding all of the data sources)
  • Integration (place data into a warehouse)
  • Analysis (create analytical reports)
  • Interpretation (show trends and periods)
  • Presentation (easy, quick, graphical UI)
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Cornerstone of BI: Key Performance Indicators (KPI)
  • Helps achieve the organizational goals
  • Setup a process to monitor KPIs
  • Marketing KPIs are most common
  • KPIs need to be presented graphically
  • KPIs can determine the data needed for the data warehouse
  • KPIs are set by executive level management
  • Quantitative, Practical, Directional, Actionable


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Example of Marketing KPIs top management analyzes
  • Customer related numbers:
    • New customers acquired
    • Status of existing customers
    • Customer attrition
  • Turnover generated by segments of the customers - these could be demographic filters.
  • Outstanding balances held by segments of customers and terms of payment - these could be demographic filters.
  • Collection of bad debts within customer relationships.
  • Demographic analysis of individuals (potential customers) applying to become customers, and the levels of approval, rejections and pending numbers.
  • Delinquency analysis of customers behind on payments.
  • Profitability of customers by demographic segments and segmentation of customers by profitability.


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Term: Online Analytical Processing, or OLAP
  • Databases configured for OLAP use a multidimensional data model
  • encompasses  relational reporting and data mining
  • allowing for complex analytical and ad-hoc queries with a rapid execution time
  • Consolidate the organizations data into one data warehouse for consistent reporting
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Typical Needed Components
  • OLAP Analysis – Entails designing data structure for OLAP, defining cubes and dimensions, design the MDX language for queries
  • Data Integration – Primarily the ETL (Extract, Transform, Load) components to move from OLTP to OLAP
  • Reporting – End user reporting tools and integration with portals and BI Solutions
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Sample Dashboard
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Sample Dashboard 2
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Analysis - Sample Drill Down Pivot Table
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Reporting - Example
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What pieces will produce a good BI System?
  • Setup a data warehouse in current database system, (Microsoft SQL Server, MySql, Oracle, etc.)
  • Setup a portal using Microsoft IIS or Apache
  • Utilize the Pentaho BI Suite to handle the ETL process, Dimensional Queries, Report Writing
  • Find a partner that can help setup all of this
  • Planning and management is very important
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Why use Pentaho BI Platform
  • Professional Open Source System
  • Lower cost of entry and on-going licensing
  • Has equal to or better features than Commercial BI Systems
  • Local support of the system
  • Use only the components needed
  • Major companies using it with great success
  • Transition to commercial system, only if needed



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Pentaho Components
  • Data Integration – Exchange of data from OLTP Database to OLAP Database
  • Reporting – Utilization of the Reporting Tools and Components
  • OLAP Analysis – Design of a data structure to support utilizing Cubic and Dimensional Analysis optimized for speed
  • Dashboards – Executive level reporting and graphical components presented in a logic grouping
  • Data Mining – Conglomeration of historical data to derive trends and profile the data
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Technology: Sample MDX Query …
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Produces this Output
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BI Personnel Needs

  • OLAP Designer
  • ETL Tool designer and implementation
  • Report Writer programmer
  • BI Server Admin
  • DBA (To explain OLTP structures)
  • Dimensional Query Language skills (MDX)
  • Data Analyst to define needs
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Top Reasons for BI Project Failures from Survey
  • Poor Data Quality
  • Tools were too difficult for users to use
  • Lack of appropriate skill set in organization
  • Lack of management buy-in
  • BI System was too complicated to deploy
  • BI Tools did not meet the end users needs
  • BI Technology was too expensive – ran out of budget
  • Lack of professional services or support



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Least Cost Solution

  • Implement the ETL Tool
  • Select and get training for internal staff on Reporting Tools
  • Design OLAP data model
  • Design Reporting/Dashboard examples and turnover to internal staff
  • Utilize Solutions4Ebiz at local BI rates as needed
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Don’t forget this …
  • Propagating accurate, clean and timely data into the data warehouse is of utmost importance
  • Flashy graphical dashboards without data integrity is a huge problem
  • Bad data means bad decisions
  • Focus and test the ETL portions of the data warehouse before moving on to reporting
  • ETL can take a significant amount of time and tuning.
  • Monitor, monitor and monitor the loading process
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Example: Potential Financial Vertical OLAP Goals
  • Customer account behavior from a deposit and withdrawal perspective
  • Customer response to marketing campaigns
  • Aggregate on-hand deposits for certain time periods as compared to other time periods
  • Trend analysis of deposits, withdrawals broken down into methods such as Checking, ATM and other.
  • Commercial Loan ratios to overall deposits
  • Commercial loan interest payments, principal paydown and lending limit ratios.
  • Trend analysis of individual customers whether commercial or residential
  • Interest payout spread.
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Why use Solutions4ebiz?
  • Registered and accepted as a Pentaho Partner
  • Certified Professional Status achieved
  • Experience doing BI/Pentaho Projects
  • Experience in Dimensional Modeling
  • Setup our own Pentaho Server
  • Can provide a prototype environment to prove concept
  • Limit our involvement by setting up and training
  • Experienced in the ETL process for data warehousing
  • Can host the BI server, if needed
  • Many years of experience with proprietary Databases
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Next Steps
  • Engage in the discovery process
  • Important to focus efforts on a narrow project initially
  • Strategize on the output of the report/dashboard
  • Reverse engineer the data components
  • Scope the potential data model
  • Determine go/no go
  • Go, probably entails internal training
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Offer
  • $8,500 per month spread out over 6 months
  • 80 Hours of BI work per month
  • Allows for training and product “absorption”
  • Provides a predicted budget
  • Postpone subscription until the end
  • Objective is to involve staff in the BI project from beginning to end